NikkiSiixx Do’s & Don’ts: How To Approach A Female Promoter


As a promoter you are always communicating with the public either online or in person. Sometimes it can get a bit awkward due to the fact I am a women. They might find me attractive and this may lead them in the wrong direction. They sidetrack and will miss out an opportunity that will help out with their career. I created a Do’s & Don’t’s list to help the artists and managers. This will help you have a better relationship with the promoter which can guarantee you more features and possible performances.

I’ve also asked questions to other female promoters to give me they’re insight of ways artists can improve with communicating with us. Prima from, Mel lo from, Jojo Fabs from, & Del from ViceCityCypher.

-When meeting them online either on Facebook, Twitter, or E-mail. I would recommend that you make your first contact public. Wall Post or Tweet. This engages the promoter and this will make it easier for us to remember you when you do submit your content for review. Usually, our websites will have a submissions link with details on the right way to send them your music. If you can’t follow simple directions or don’t have all the content needed, then your not ready for blog exposure. We need you to provide all necessary information to provide you the best reviews.
When meeting them in person keep it distant. Shake hands and introduce yourself. Depending if the promoter is currently working at the venue, you should not take too much of their time. Just become a familiar face.

-Always ask questions! This will clear up anything your not sure about. Regarding a show your performing, content you want to submit, or any advice when it comes to anything related to Hip-Hop or Event Coordinating. We’re here to help!

-Get on her good side. Help promote her site/brand, promote the feature you had on her site, and just be cool. We’re not here to make enemies, we’re here to network.

-When meeting the promoter online, you need to remember that if your either sarcastic, flirtatious, disrespectful, or demanding this will leave a bad taste. The promoter will no longer want to affiliate with you.
When meeting her in person. Try not to have any physical contact this will give us the wrong impression and will make us think you are not taking us seriously, and most of all it’s not professional. Remember your here to promote your music not initiate a possible relationship.

-Don’t expect! When you expect certain things such as a group of your friends can get in for free when there’s no guest list or a post to land sooner than later on a site. We are constantly working on numerous projects so expect delays when worse case scenario.

-When the bridge is burnt down, don’t try and rebuild. It will never be the same. Say, either a commotion occurred between you and the promoter. She doesn’t want to affiliate herself with you anymore. Respect that. She has her reasons behind her actions. There’s always another promoter to contact.

I asked the ladies a couple questions, wanted to share with you their response to one of them. The question was What would an artist do that would make the situation awkward? and this is what they had to say:


I don’t want to hear “Hey mama, what’s good” or “Hey sexy, check out my music, you want to be in my video” LOL. I will definitely ignore you. You might have to be persistent, I get a lot of request. Just be nice and NOT pushy. –MeL Lo

Please do not call a female promoter Ma, Hun nor Mama. Last time I check I am neither your mother nor your Hunny! This is strictly business and we do not want to make any moment awkward or for anyone to get the wrong idea so lets keep it professional. –Jojo Fabs

When they try to flirt his way in or bribe his way in. I don’t play with either one. –Del

We all answered and when an artist becomes flirtatious it’s a red light! ZERO TOLERANCE ON FLIRTING! Don’t get carried away.

At the beginning it was hard for us to make moves, due to the fact we are women in a man’s world. We were underestimated, judged, and made fun of. But what did we do? We kept working hard on our reviews, building connects, throwing consistent shows, and showing genuine love and support for the Underground.

The Hip-Hop community is growing more and more with females becoming apart of it. If it’s a blogger, event coordinator, public relations, and or managers. We all need to learn how to respect and get a long with each other. We are doing it for the love of music, and giving a spotlight to the ones that are unheard.