[PHILADELPHIA] This is not your regular type of FADED video, with a bunch of drug use and getting completely intoxicated. With this talented female rapper Joie Kathos she targets how our culture is fading. With the non-stop racism we’ve been dealing with in our judicial system regarding police brutality on the rise. FADED is the official visual off of Joie Kathos EP Floaters. I love how the video demonstrates the domino effect in their story telling. The main character decided to take measures into his own hands, and decides to rob a restaurant. Two of his friends witness this, but one decided to leave before it got worse, and the other one stayed by his friend’s side. FADED was directed by Glass Canon, produced by Outlaw, and sampled from the hit EDM single by Zhu. This video should be an eye opener to everyone. From the rising number of deaths of unarmed teens. We need to all WAKE UP, and stand up for what we believe is right. All Lives Matter.