From a bloggers perspective, submitting music should be something simple and easy to do. But sometimes the artist, manager, promotional agent, and friends don’t promote the content accurately and appropriately. I know the whole key is to have as many people listen to the content. But if they’re doing it with a wrong approach, it will lead your music to fall on deaf ears. If you don’t want this to happen you should definitely check out below my Do’s and Dont’s in SUBMISSIONS 101.
DO: Usually the way a blog or website wants to receive submissions from the public is through they’re email. Review the site you want to submit. Make sure the site is relevant to the artists and that the site features other artists in the same genre. This guarantees that there are people who would like similar music and will take a listen.
DONT: Submit your content to a site that literally has nothing to do with the genre or topic. I’ve received submissions for country and religious genres. Obviously these submissions won’t make it on to a Underground Hip-Hop site, but I see that they’re just trying to spread the word, so they can get any feature. It’s also a waste of time submitting to sites that there’s no way the music will be on there.
DO: The sites have a list of details of what they need from you the submitter to properly review the content. My site offers this here: nikkisiixx.com/submissions. I basically broke down what I need from you from any category I have listed on my site. From music-video submissions, project reviews, event coverage, or inquiry about anything else. I’ve visited other sites and I’ve seen what they’ve requested. It’s plain out simple. But unfortunately submissions don’t come out right.
DONT: HALF-ASS details you can provide about the artist! Lacking a bio, discography, producer credits, photos, and even social media links. Should get the submitter a slap on the wrist for not including these valuable details that a blogger would need to generate the best post about you. I’ve received emails saying “yo… check out my music. youtube link . pz” Really? Yes Really?! How can I take this person seriously when they’re not taking themselves seriously. There is no way this content will get posted anywhere. You’re lack of information will lead to no exposure.
DO: It’s always good to try and touch base with the site prior to submitting you’re content. At least the site is aware of the incoming email. You can let them know when you’ve already sent it. And maybe a week after submitting to follow-up with the status.
DONT: Contact the site/writer on a daily basis on the status of the post. By you’re constant harassing this will lead them to have a bad taste in their mouth about the representation and the actually artists. When this happens usually the writer will not not have a positive outlook on writing this post since of the constant reminder. Us bloggers don’t need this. We have more on our plate then what you can expect. Especially it’s a site in supporting Underground Hip-Hop Artists from all over. If you haven’t notice there’s thousands of you.
DO: Create an excel sheet and generate a list of music bloggers. This will need name of the site, link, email, contact name, twitter, date sent, reviewed, follow-up 1, follow-up 2, Notes. These columns will help out because all the information you need will be right there. Fast way to view status on submissions, if you have this as up to date as possible.
DONT: Discredit sites for not posting you’re content. By showcasing this negativity in public this can cause a backlash of other blogger sites to not support the artists. I know at times it may seem no one is supporting you but you got to have a bit more patience. Especially when we’re overwhelmed with submissions. I have to mention this more than once because it’s a lot!
This should cover the basics of SUBMISSIONS 101. Be genuine! Providing more information is always better than to have less. The more you give the more we have to work with.
If you have any questions feel free to HASHTAG #ASKNIKKI101 and mention me @NikkiSiixx. I’ll be happy to help out with any questions. & please don’t let these question be about posting your content. That would clearly mean you didn’t read my article above.