We’re featuring on today’s FASHION Category a street wear apparel company from New York City. Brothers Alvin and Alfonso Garcia, collaborate amongst themselves for their brand. Expressing themselves through their logo and main focus with “The Park Bench”. Lately the Garcia’s have been non-stop with new looks, upcoming events, and much more.
Even through the Freedom City brand they have been able to participate in such worthy-cause marketing endeavors such as The Annual Freedom City Halloween Candy Giveaway for Children, the Cavala Christmas Toy Drive and the United Palace Save the Youth Event (Stop the Youth Violence Showcase). In the future the brand is looking to initiate funding for after school programs that cultivate youth performance arts, giving communities and neighborhoods face-lifts by featuring graffiti artists to do art pieces on walls throughout New York City, host spoken word events and provide a back to school supplies giveaway for the youth annually. Through this interview we discuss their current event “Live Free Revolution”, the message they’re trying to spread “LIVE FREE”, upcoming styles and expanding their merch selection.
Photo Courtesy of Art of The Flick (L to R) Daniel Rivera founder of Blue Hope Media, Freedom City Co-Founder Alfonso Garcia, Art Rapture Founder Frankie Caamano and Freedom City Co-Founder Alvin Garcia.
NIKKISIIXX: Congrats on your fashion event at Gallery 69 dubbed the “Live Free Revolution” on July 12th. What inspired the title of the event and what did the attendees get from the show?
FREEDOM CITY: The inspiration of the title for our event comes from the company’s mission statement, which is simply to “LIVE FREE.” Revolutions’ start with the truth and that’s what we are spreading. Our attendees got a slice of the creative side of street culture in New York City through our clothing, the photography on the walls and a couple other elements, which left our guests surprise.
NIKKISIIXX: Freedom City street wear apparel is your clothing line and brand. You’ve dedicated your lives to not only to creating quality clothing for free spirited individuals and bringing an impactful message to “LIVE FREE”. You have a park bench as your logo, how does the logo represent the message behind the brand?
FREEDOM CITY: Our meeting place for all of our activities has been the park bench. This dates back to when we were growing up whether it was to hang out, have rap ciphers, watch dance crews, listen to music and even kick it with girls and in New York City the NYPD doesn’t allow people to hang out in the park after a certain time. So we came up with the idea to make the park bench our own by using it as our logo and anchor to our street wear clothing line. To us the park bench represents freedom, life and expression. Everyone has their personal life stories when they think about the park bench, so it is very easy for them to identify how we feel at Freedom City NYC.
NIKKISIIXX: Freedom City has been a help towards making their community a stronger and safer place for teens growing up in NYC. What advice would you give to these troubled teens in order to get their lives back on track?
FREEDOM CITY: Being authentic is a formula that always worked for us growing up. Don’t hold back when it comes to being yourself and you will always come out leading and never following. Individuality is your unique fingerprint. LIVE FREE
NIKKISIIXX: Currently on your online store I see you have snapbacks, t – shirts and hoodies. Are there any new items coming soon?
FREEDOM CITY: It’s great that you mention that because at our event “Live Free Revolution” we featured a lot of the new pieces coming up for this summer and fall. Everything from belts to tank tops, cargos, back packs, skullies and shorts are all coming in these upcoming seasons for both men and women. It’s important to check our website every month because every thing we manufacture is limited and you might not want to miss our exclusive releases.
NIKKISIIXX: Considering you’re brothers you were raised by parents that taught you to be well rounded individuals that provided a positive impact on others no matter what. Do you feel the positive up bringing was what helped you accomplish in making your Freedom City brand come to life?
FREEDOM CITY: Our past is definitely a big part of what we do to this day. Whether it was our parents or our peers, we come from a culture of being truthful and never posing to be anything that we are not. The truth is undeniable and that’s what we are spreading. We want to create a new culture that’s original without following trends and that’s the void we are filling for our market. That’s the whole image we are about, being an individual and never following trends thus our mission statement “Be Yourself, LIVE FREE”.