Social Media has taken the internet by storm, it’s not the same as 10 years ago. Social Media outlets are websites that offer ways to interact with others, they might be friends or family and possibly with people you’ve never met.. The most popular out of these social outlets are Facebook, Twitter, LinkedIN, and the list goes on and on. I would like to go over the proper way to use Twitter and Facebook since these are the media outlets I use the most. I consider these more like guidelines.
[x] When promoting your music via Twitter do it best on your timeline. This will reach out to you’re followers, if they like what they see they’ll click the link because they are interested.
[x] When someone asks for more links to your music, send it through a DM. (DM – Direct Message) You’re followers don’t need to see you blasting your own music to others.
[x] HASTAG # RELEVANT TOPICS! Obviously genre, location of artist, and key words related to your song or content.
[x] Overload you’re timeline with content. This will bring you people who are interested.
[x] Spam everyone with a link to your track saying LIKE AND SHARE — First off… how can you LIKE a tweet? You’re in the wrong outlet. Especially when you spam everyone with the same tweet it gets ridiculous. When we’re using Twitter we don’t listen when we receive these type of tweets.
[x] DON’T DM with links to your music, especially when the person didn’t inquire to hear your music in the first place. This is when you can actually lose a potential fan or get reported as SPAM.
[x] DON’T EVER ALTER tweets to give you the benefit of the doubt.
[x] Say if you’re waiting on a blogger/brand to get back to you on a submission or an inquiry. Don’t tweet them publicly, this will put them on the spot on why they haven’t gotten back to you. You must understand by doing this, this will reduce you’re chances with them even working with you. Best way is either through a DM or an email. I find email is more private and you’ll have more space to talk about the situation.
[x] Best way to promote your music via Facebook is to have a Artist Fan Page. This way any personal stuff doesn’t get shown to your fans.
[x] Promote – New Music x Projects x Collaborations x Photos x Music Video x Event Recaps of your performance x Any upcoming shows you have.
[x] Follow Facebook Guidelines! Such as posting photos of drugs you’re using or any type of nudity. Facebook does not play when it comes to these offenses. They’ve been reports of police departments going through pages and finding people posting them using illegal drugs. You just gave yourself away. There’s no need to promote it!
[x] Copy and paste the same promotion to everyone that’s a friend of yours. Either on a wall post or through a message. I find this to be inconsistent. When sometimes everyone is a friend of a friend and see you left them the same comment. Where’s the exclusivity? Why should I listen? Do I have time to listen? All these questions pop off when people get these notifications.
[x] You’re content on other people’s walls. Who gives you the right? I know it may seem like a great idea at first. But what if the person doesn’t like you pushing your music on their wall or doesn’t like your music at all. You wouldn’t like another artists to do the same on your page.
[x] Tag People on photos of your cover art. Unless they had something to do with it. If they made the cover art, produced the track, was featured on it. These should be the reasons why you’re being tagged in the first place. When I see images I’m tagged in that I have nothing to do with I just remove my tag.
I hope you were able to use some of my pointers in properly promoting you’re content via social media outlets. If you have any questions or comments please feel free to contact me via Twitter @NikkiSiixx