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[ARTIST ADVICE] Getting Featured On A Music Blog: Tips For Success

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Years ago, all you needed was a good magazine review and your album would sell like hotcakes. In fact, the review didn’t even really need to be good; the only thing that was important was the size of the magazine’s circulation. However, times have changed, and most people don’t even see magazine reviews anymore. All the information they need is on the Internet, which means that music blogs are becoming increasingly more popular. Stereogum and Pitchfork are two of the current big ones, and they can help a new artist get a following fairly quickly. It isn’t always easy to get featured on one of the big blogs, though, but smaller blogs can be instrumental to a beginner’s success.

How do you connect with a blogger? The truth is, you have to go about the process in the right way if you want to be a success. The following five tips are crucial in helping you get the attention of a blogger.

1. Study The Blog: Before you do anything else, you need to look through a blog you are interested in to learn as much about it as possible. When you contact the blogger, you need to be familiar with the site and showcase that you have that knowledge.

2. Comment: As you are looking through the blog, comment on posts that you find interesting. Don’t say anything about the fact that you are a musician yet; you simply want to provide interesting commentary so that your name looks familiar to the blogger.

3. Reach Out: After you spend time looking through the site and commenting, and you think the blogger has had time to recognize your name, you can contact him or her and talk a little about yourself. The blogger should be more willing to listen to you if he has seen you making valuable contributions on his site.

4. Ask A Question: Bloggers get a lot of emails, and they simply don’t have time to make personal contact with everyone. Increase your chances by asking the blogger a question about your music. This may inspire him to get back in touch with you, particularly if he knows you are a regular on his site. You can follow up as well, if you don’t hear anything at first.

5. Give Information: Don’t try to “sell” the blogger on your work. Just talk about what you are doing and why you are doing it. Hopefully this advice helps you. It comes from a blogger that often hears from others in the industry, so it is valuable information.

6. Engage in Social Media: If you’re starting a music blog, then sort out your social media. Set up some accounts, add some followers and some likes to them and then start placing your content on them regularly at the right times and watch as they grow.

These tips will help you create and grow a good music blog that will give you and your tastes exposure.

[WRITTEN BY GUEST AUTHOR]

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Artist Advice: What To Do After Getting Feature On A Blog/Website

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After the mission of submitting your content to numerous amounts of sources, now its time to play the waiting game. Waiting for that special feature. When that moment finally arrives it’s now to put in work. For an indie artist you just can’t expect that one feature to make you a superstar over night. It’s all about how many people can get aware of the content.

finn-yellingFor my site, NikkiSiixx.com. When an artist gets featured you automatically receive 1 week of promotion via my twitter accounts. Daily mention of the article and the artist twitter link. I’m blasting the post in order for more people to take noticed.

That same promo approach should be done on the artist behalf as well. Say if the artist, his team, and any fans that want to help push your content. The more people that talk about it the better. Build awareness for your content, and this goes for anything related to upcoming releases. Here are a couple of tips to promote your feature on a website or blog, even including mine:

1- Get TWEETDECK! They have a special feature to help pre-schedule tweets. I use this to help the continuous promotion of a tweet for a week without having to physically tweet it myself. I highly recommend you get it and have your team as well! and this will be able to setup daily tweets for

– WEBSITE and CONTENT Links
– Features on anywhere they feature you
– RT’s or Screenshots of Feedback Given from fans or colleagues

2- How to promote the featured article on twitter:



-You know what these links are creating? They’re building the awareness that site actually featured you. This gives the listeners a good reference to why they should listen to you. And you’re building more awareness for the site that feature you. When sites notice a certain artist brings traffic, they’re going to want to keep building more with you.

3- How to promote via Instagram:

@idioticoddity is a unique artist that mixes hip-hop, pop, and rock within his genre. This presents a wide arrange of sounds that Idiotic Oddity adapted to quickly. You may think is a bit out of the norm, but who is normal nowadays? Oddity’s also does his own vocals, making an appearance on his hooks/chorus. Really catchy! Wanting me to press replay. Idiotic Oddity released his self titled EP Idiotic Oddity. I find this to be a great introduction to who Oddity is as an artist. The refreshing production and melodies reminded me of one of my favorite Indie Electronic Duos The Limousines. With a dancy 80’s synth and 90’s influenced pop. But Idiotic Oddity provides a hip-hop flow to his verses. Idiotic Oddity EP is a five track project, here’s what I thought about my favorite tracks off of it. Read the rest via NikkiSiixx.com || #review #nikkisiixx #nikkisiixxentllc #music #hiphop #pop #rock #spotify #listen #idioticoddity

A photo posted by NikkiSiixx ENT Consulting, LLC (@nikkisiixx) on


What I also recommend when posting it on instagram.

-TAG The Blog, The Writer, and anyone else who had involvement with the content.
-Hashtag keywords relevant to the post and anything regarding your campaign.
-LINK the article to your Instagram link on your bio! Fastest way to get instagram users to view the content. Have this up and promote it for a week straight.

what_should_i_write_by_vanillycake-d5dfp99_zps07a557a64- If you have a website that has a press section (this section will have every link that has ever mentioned you). I find this to showcase to anyone who wants to see how many features without having to do a complete Google search. Its right there ready for the viewer to peek and look at your references.

5- Create your own custom images for post by viewing my article Top 6 Apps for Music Artists. I recommend some pretty dope apps to give you the presence you need online.

6- Don’t just retweet one time the link from the blog. Think about it, they probably took from 2 hours to couple of days to get the post ready and review the content genuinely. Well, I know for sure that’s what my contributors and myself do for all the posts. When you show real love it’s only expected 10x more. Also, when other sites see you pushing the content they made for you. They’ll expect the same push for what they’ll write for you. That’s when sites will become aware that you support the sites.

7- I recommend to push article features for more than a month, twice a day (AM+PM). Reason why when tweeting at different times of the day, is because when someone sleeps another is awake, and vice versa. This doubles your chances in reaching different people than always the same people at the same time everyday.

Those were couple of tips I recommend for Artist to do after getting featured on my site or any other site. When you’re an indie artist, your fans will only know when they see you mention it. If your fan doesn’t follow my site and you don’t mention it. How can they support and promote you when they didn’t find out from the artist themselves?

Feel feel to comment below or send me a tweet via @NikkiSiixx