Years ago, all you needed was a good magazine review and your album would sell like hotcakes. In fact, the review didn’t even really need to be good; the only thing that was important was the size of the magazine’s circulation. However, times have changed, and most people don’t even see magazine reviews anymore. All the information they need is on the Internet, which means that music blogs are becoming increasingly more popular. Stereogum and Pitchfork are two of the current big ones, and they can help a new artist get a following fairly quickly. It isn’t always easy to get featured on one of the big blogs, though, but smaller blogs can be instrumental to a beginner’s success.
How do you connect with a blogger? The truth is, you have to go about the process in the right way if you want to be a success. The following five tips are crucial in helping you get the attention of a blogger.
1. Study The Blog: Before you do anything else, you need to look through a blog you are interested in to learn as much about it as possible. When you contact the blogger, you need to be familiar with the site and showcase that you have that knowledge.
2. Comment: As you are looking through the blog, comment on posts that you find interesting. Don’t say anything about the fact that you are a musician yet; you simply want to provide interesting commentary so that your name looks familiar to the blogger.
3. Reach Out: After you spend time looking through the site and commenting, and you think the blogger has had time to recognize your name, you can contact him or her and talk a little about yourself. The blogger should be more willing to listen to you if he has seen you making valuable contributions on his site.
4. Ask A Question: Bloggers get a lot of emails, and they simply don’t have time to make personal contact with everyone. Increase your chances by asking the blogger a question about your music. This may inspire him to get back in touch with you, particularly if he knows you are a regular on his site. You can follow up as well, if you don’t hear anything at first.
5. Give Information: Don’t try to “sell” the blogger on your work. Just talk about what you are doing and why you are doing it. Hopefully this advice helps you. It comes from a blogger that often hears from others in the industry, so it is valuable information.
6. Engage in Social Media: If you’re starting a music blog, then sort out your social media. Set up some accounts, add some followers and some likes to them and then start placing your content on them regularly at the right times and watch as they grow.
These tips will help you create and grow a good music blog that will give you and your tastes exposure.