In this week’s Artist Advice Article: I selected suggestion by @mrsassone with “Why making a genuine connection with 10 new fans is better than 100 new followers”. Thanks Frank for the comment. Here’s what I have to say about gaining a genuine connection is better than 100 random followers.
I know it may seem having 100 new followers is the next best thing in expanding you’re social media presence but in reality it’s not. Gaining 10 New Fans is the move in gaining true support from people who really do love your music. Who are willing to pay to see you perform live at a show and even purchase an official merchandise item(s). These are the people who will share your music to their friends, co-workers, allies, by word of mouth, tweet, or post. Sometimes getting a referral from a person you know, “Hey man, you should check out this upcoming artist. He’s pretty dope and you gotta listen” can really motivate the new listener to you.
There’s many ways to earn a fans appreciation, one way is by giving them access to you without having them hold your house key. Like providing exclusives on music before it’s release or Skype/Google Hangout a Fan-Only Listening Session while you’re at the recording studio. Giving them intimacy like they’re right there with you. Makes them feel closer to you as a person, not just an artist.
Becoming More Interactive helps tremendously. Not just posting random thoughts, but more on what you do on a daily basis. Let’s say you’re going to eat at Applebees and you post a pic on Instagram. In the caption of the photo: You explain what’s happening, why your there, and ask a question. (What is your favorite meal from Applebees? or What’s the best drink to get from the bar?). The world feels the need to add their own input so why not start there. By asking a question this starts a debate and you get to know what your fans like.
Once they start posting their answers. Your job is to respond to each and every one of those comments. Also, check out if there following you, you should follow them back. That always makes a fans day! When they see the person they look up to acknowledging them. It’s an overwhelming feeling. It’s like one day I posted a pic on Instagram regarding a movie James Franco directed. I captioned the photo my commentary and moments later I get 2 notifications, James Franco liked the photo and started following me on Instagram. I will always remember that moment where I’m like James Franco is following me?!!! [screams]
DON’T FORGET Hashtags!!! Hashtags is a way for someone can come across you’re post if you use the right keyword. For example, above scenario you can put #Applebees #whatsfordinner #restaurant #musician #YourName and anything else you see fit. I noticed for me when I do post with hashtags my likes are doubled. I like to use about 10 or more hashtags for the post.
As the great Praverb said in his article on 100 Ways for Musicians to Gain 100 True Fans: “The ideas revolve around the basic concept of friendship. In order to gain friends and sustain them you have to show them that you care about them. This includes being an effective listener, suppressing your ego, being thoughtful, offering your time, respecting their opinions and more“. His article is a breakdown of how you can gain fans, going over 100 ways to do it. I won’t go into detail on it but you can view his article (I HIGHLY RECOMMEND IT). #RIPPraverb
I understand it’s all a numbers game, but when you have 10,000 followers and not one shows up to your show. You will be considered a lie. Why? Because how do you have such a huge online presence but when in comes to real life… they don’t show up. Building friendships with your fans can help generate a positive support system. In the end your real fans will be there after Instagram/Twitter has to clear out bots and spam accounts. Which will leave you with 100 to even 1000 less followers than before. This concludes this week’s Artist Advice Article. Good luck and just be you! Anything you’ll like to add to this article please comment on the comment section below.