In these days where we feel the need to share our lives online it feels to hear it be addressed in a song. Lucille gives us this soulful single that speaks of what really goes on in the world over this Pure Quality Jay track. I felt like she was singing directly to me seeing how my last relationship ended because of drama brought on by social media. I guarantee you many ladies will find this song relatable from the point of view that Lucille is singing and many of the guys will feel as I did. Many of people put up a social media façade nowadays to cover up what is really going on and to hide their feelings. The lyrics of this song paint such a vivid picture of just that. She even went into detail of what she was writing on each social networking and the types of photos she posted. I honestly think this song deserves a great deal of attention and promotion because it’s something that everyone can relate to. I definitely will be checking out her EP “Birthday” based on this song. Check it out below.
After the mission of submitting your content to numerous amounts of sources, now its time to play the waiting game. Waiting for that special feature. When that moment finally arrives it’s now to put in work. For an indie artist you just can’t expect that one feature to make you a superstar over night. It’s all about how many people can get aware of the content.
For my site, NikkiSiixx.com. When an artist gets featured you automatically receive 1 week of promotion via my twitter accounts. Daily mention of the article and the artist twitter link. I’m blasting the post in order for more people to take noticed.
That same promo approach should be done on the artist behalf as well. Say if the artist, his team, and any fans that want to help push your content. The more people that talk about it the better. Build awareness for your content, and this goes for anything related to upcoming releases. Here are a couple of tips to promote your feature on a website or blog, even including mine:
1- Get TWEETDECK! They have a special feature to help pre-schedule tweets. I use this to help the continuous promotion of a tweet for a week without having to physically tweet it myself. I highly recommend you get it and have your team as well! and this will be able to setup daily tweets for
– Features on anywhere they feature you
– RT’s or Screenshots of Feedback Given from fans or colleagues
2- How to promote the featured article on twitter:
— Team Art Morera (@TeamArtMorera) October 7, 2015
— SIN (@LISTENtoSIN) October 12, 2015
— Hope Dealers (@HopeDealersPR) October 13, 2015
— -ToBy- (@Official_ToBy) October 17, 2015
-You know what these links are creating? They’re building the awareness that site actually featured you. This gives the listeners a good reference to why they should listen to you. And you’re building more awareness for the site that feature you. When sites notice a certain artist brings traffic, they’re going to want to keep building more with you.
3- How to promote via Instagram:
@idioticoddity is a unique artist that mixes hip-hop, pop, and rock within his genre. This presents a wide arrange of sounds that Idiotic Oddity adapted to quickly. You may think is a bit out of the norm, but who is normal nowadays? Oddity’s also does his own vocals, making an appearance on his hooks/chorus. Really catchy! Wanting me to press replay. Idiotic Oddity released his self titled EP Idiotic Oddity. I find this to be a great introduction to who Oddity is as an artist. The refreshing production and melodies reminded me of one of my favorite Indie Electronic Duos The Limousines. With a dancy 80’s synth and 90’s influenced pop. But Idiotic Oddity provides a hip-hop flow to his verses. Idiotic Oddity EP is a five track project, here’s what I thought about my favorite tracks off of it. Read the rest via NikkiSiixx.com || #review #nikkisiixx #nikkisiixxentllc #music #hiphop #pop #rock #spotify #listen #idioticoddity
⚠️ATTENTION⚠️ Everyone head over to @Nikkisiixx page & show L❤️VE she reviewed my Mixtape 💯 #HipHop #Blogger #Journalist #UndergroundMusic #IndieGrind #Mixtape #Femcee #Emcee #BARs #TQIK #SupportTheReal #GoodMusic #DOPE #LA #LV #MIAMI #Follow #Like #Share #Blog #Rapper #WestCoast #Cali #Vegas #linkedup #teambackpack #TheComeUp #FGA #FirstGenerationAmerican #ComingSoon
What I also recommend when posting it on instagram.
-Hashtag keywords relevant to the post and anything regarding your campaign.
-LINK the article to your Instagram link on your bio! Fastest way to get instagram users to view the content. Have this up and promote it for a week straight.
4- If you have a website that has a press section (this section will have every link that has ever mentioned you). I find this to showcase to anyone who wants to see how many features without having to do a complete Google search. Its right there ready for the viewer to peek and look at your references.
5- Create your own custom images for post by viewing my article Top 6 Apps for Music Artists. I recommend some pretty dope apps to give you the presence you need online.
6- Don’t just retweet one time the link from the blog. Think about it, they probably took from 2 hours to couple of days to get the post ready and review the content genuinely. Well, I know for sure that’s what my contributors and myself do for all the posts. When you show real love it’s only expected 10x more. Also, when other sites see you pushing the content they made for you. They’ll expect the same push for what they’ll write for you. That’s when sites will become aware that you support the sites.
7- I recommend to push article features for more than a month, twice a day (AM+PM). Reason why when tweeting at different times of the day, is because when someone sleeps another is awake, and vice versa. This doubles your chances in reaching different people than always the same people at the same time everyday.
Those were couple of tips I recommend for Artist to do after getting featured on my site or any other site. When you’re an indie artist, your fans will only know when they see you mention it. If your fan doesn’t follow my site and you don’t mention it. How can they support and promote you when they didn’t find out from the artist themselves?
In this week’s Artist Advice Article: I selected suggestion by @mrsassone with “Why making a genuine connection with 10 new fans is better than 100 new followers”. Thanks Frank for the comment. Here’s what I have to say about gaining a genuine connection is better than 100 random followers.
I know it may seem having 100 new followers is the next best thing in expanding you’re social media presence but in reality it’s not. Gaining 10 New Fans is the move in gaining true support from people who really do love your music. Who are willing to pay to see you perform live at a show and even purchase an official merchandise item(s). These are the people who will share your music to their friends, co-workers, allies, by word of mouth, tweet, or post. Sometimes getting a referral from a person you know, “Hey man, you should check out this upcoming artist. He’s pretty dope and you gotta listen” can really motivate the new listener to you.
There’s many ways to earn a fans appreciation, one way is by giving them access to you without having them hold your house key. Like providing exclusives on music before it’s release or Skype/Google Hangout a Fan-Only Listening Session while you’re at the recording studio. Giving them intimacy like they’re right there with you. Makes them feel closer to you as a person, not just an artist.
Becoming More Interactive helps tremendously. Not just posting random thoughts, but more on what you do on a daily basis. Let’s say you’re going to eat at Applebees and you post a pic on Instagram. In the caption of the photo: You explain what’s happening, why your there, and ask a question. (What is your favorite meal from Applebees? or What’s the best drink to get from the bar?). The world feels the need to add their own input so why not start there. By asking a question this starts a debate and you get to know what your fans like.
Once they start posting their answers. Your job is to respond to each and every one of those comments. Also, check out if there following you, you should follow them back. That always makes a fans day! When they see the person they look up to acknowledging them. It’s an overwhelming feeling. It’s like one day I posted a pic on Instagram regarding a movie James Franco directed. I captioned the photo my commentary and moments later I get 2 notifications, James Franco liked the photo and started following me on Instagram. I will always remember that moment where I’m like James Franco is following me?!!! [screams]
DON’T FORGET Hashtags!!! Hashtags is a way for someone can come across you’re post if you use the right keyword. For example, above scenario you can put #Applebees #whatsfordinner #restaurant #musician #YourName and anything else you see fit. I noticed for me when I do post with hashtags my likes are doubled. I like to use about 10 or more hashtags for the post.
As the great Praverb said in his article on 100 Ways for Musicians to Gain 100 True Fans: “The ideas revolve around the basic concept of friendship. In order to gain friends and sustain them you have to show them that you care about them. This includes being an effective listener, suppressing your ego, being thoughtful, offering your time, respecting their opinions and more“. His article is a breakdown of how you can gain fans, going over 100 ways to do it. I won’t go into detail on it but you can view his article (I HIGHLY RECOMMEND IT). #RIPPraverb
I understand it’s all a numbers game, but when you have 10,000 followers and not one shows up to your show. You will be considered a lie. Why? Because how do you have such a huge online presence but when in comes to real life… they don’t show up. Building friendships with your fans can help generate a positive support system. In the end your real fans will be there after Instagram/Twitter has to clear out bots and spam accounts. Which will leave you with 100 to even 1000 less followers than before. This concludes this week’s Artist Advice Article. Good luck and just be you! Anything you’ll like to add to this article please comment on the comment section below.
For this article, I asked my Instagram followers for ideas for the next artist advice column on my site. What would they like for me to write about. I based my topic off their suggestions regarding promotions, blogs, anything related to music. This week I chose – @illtalbeats with his comment: “Do an article on how rappers should approach producers for beats (Especially for artists that don’t have a budget) lol” || Thanks illtalbeats this is the perfect topic! Here’s what I have to say about approaching producers with or without a budget.
I know for an up and coming artist it can get really pricey in order to put a really solid project together. From the cost to purchasing a beat, to paying an engineer to mix and master it, hiring a graphic designer to create the cover art work, acquiring the licensing, trademarking and copyright. Placing your first order on printing physical cd’s, which need packaging sleeves or cases (plus the graphic designer to create the overall look). Creating and stocking up on merchandise, and then online promotional campaigns you get from official websites that support you’re kind of music. Phew! Remain Calm.
Key is to be able to manage your finances to the best of you’re capabilities. If you need to save, you save. But first things first… when it comes to creating any music content you need to find the heart to you’re song. This is where the producer plays a huge part. Because if the producer is a talented individual, who is capable of multiple genres or a new sound you’ve been searching for. Then your song comes to life, with a heartbeat to the music.
Lately, I find the best ways to find a producer is through Soundcloud.com, Twitter, and even Instagram. On Soundcloud, beat makers upload their beats and even instrumentals they’ve been working on. In hopes to finding an artist who will be interested in collaborating on something new. Networking is key when it comes to building new relationships. Comment, Share, and Like what you hear. Showing support goes a long way, especially when you’re really feeling the music.
Best ways to search for producers are through hashtags! Here’s where the producer who puts #Producers #FreeBeats #HipHop #Music while appear before your eyes. Don’t forget to follow them and become a familiar face. Once that, obtain their contact info; usually an email address, phone number, or straight through a direct message. Let em’ know how you’re interested in working together and how can it be possible? Here’s where it comes to whether or not your wallet comes into play.
Producers work in many different ways when it comes to selling their beats. They can set a price for the track, lease the beat, or accept royalties off any sells/plays. When a producer sets a rate for a beat, you have to understand and respect it. You can either pay in full or even make payments in order to own the music, rightfully. I’ve heard producers leasing beats for a certain amount of time. But this might be helpful for an artist who might not be completely sure if music is the right path for them. But hey! Reader, right now if you’re an artist who knows for sure what they want and their going to work as hard as possible to make it happen… Continue to read Right? Cool!
So, next option is accepting royalties. Royalties occur when you’re content is registered with BMI, ASCAP, or SESAC. For example, BMI has connects with licensed holders who use/play your music; such as radio stations, television stations, clubs, and restaurants. These license holders maintain a monitoring system that provides licensing fees in order to get you paid. 50% of a song is credited to the songwriter and the remaining 50% is left to the publisher.
Once you’ve selected the beat, picked which type of purchase choice, then it’s time to make a payment. When making a transaction, make sure the producer sends you an invoice for exactly what you agreed upon. This will guarantee this service or ownership of the beat you wanted to purchase. You also have to take into consideration any fees that may take place such as Paypal. You should pay to make the difference so the producer fully gets the amount he/she asked for.
Say, you don’t have a budget. You’re an independent artist and all funds goes towards maintaining your life and your living situation. This is where networking and friendships come into play. I would say search for a producer who’s starting just like yourself and you feel a common base in music and interests. Proclaiming how you really want to work with them on a small scale when it comes to collaborating on music. You two can select a certain amount of beats and then you come with the verses, and then a project is born. A free project, this will help promote both parties. With heavy online promotion, you’re definitely guarantee to gain more fans this way. Now the producers followers, friends, associates become familiar with you as an artist as well.
Also, during the recording process you should have the producer present. Build together on the sound the project will have and hook them up with their favorite goodies as well during the session. Drinks, Snacks, Coffee, and even some funny smokes. Positive Vibes = Amazing Music. After working together.. when you’re in works on any future project, they might possibly hook you up with free beats.
FREE BEATS?? Yeah, it’s possible. When you network and play your cards right. But don’t forget to give credit to the guy who created the song that inspired the lyrics to the best song you’ve ever written. It takes from hours till days and even months to get a beat sounding the way it does. Take into consideration, they deserve the credit too. I’ve received music submissions from the artist himself and he did not give credit and not even mention the producer at all. How rude is that? The producer should always get mentioned on anything related to the track/project promotion, getting tagged in every photo of the cover art, and getting notified when the track gets featured on a popular website. This also will benefit the artist because now you have an extra individual who will help promote it because they are involved. This concludes my take on how artist should handle approaching producers on purchasing their beats and even sometimes working without a budget. Any comments or suggestions, provide them below.
This comes to every aspect of your career and where you want to take it. But first things first… make sure your music is ready to go. Mixed & Mastered as always. Then when it comes to creating a digital campaign to promote either your single, mixtape, or even your album. It’s gotta look top notch! I found a few key apps on my iPhone, and there’s a chance a few of things are actually available on Android. I put together a list of my TOP 6 Apps for Artist to make a great first impression via social media.
 INSTASIZE : Easiest way to post your entire photo onto any social media outlet. You take the perfect photo on the night when you’re performing in front of a live crowd. Once you get to uploading it to Instagram, you notice half the image is cropped off. You can’t cut off the crowd or yourself to fit them all in. Here comes INSTASIZE to save your day. You simply upload your photo, and it instantly aligns it into the perfect size to fit on Instagram. But better yet you can change the background into any color or a dope design they have listed. And you can even add texts. You can make a collage, add filters and layers to give it an amazing effect. This is a great way to include everyone in the photo, with a nice background, and text like “A Night To Remember”. What a great memory to share with you’re fans.
 INSTAQUOTE : Create captivating text images for your campaign announcing release dates, tour dates, or even a dope song lyric from your current single. They have so many backgrounds, fonts, font colors, and different ways to style the message. I personally love this app, because I’m able to make motivational quotes look stunning, countdowns to events, or any inquires I want my followers to be aware of. Great way to spread the message amongst you’re followers.
 PICPLAYPOST : This has to be the ultimate app for presenting multiple clips together. From images to actual video you can have even music play all at the same time. This is definitely worth the purchase. I’ve been able to present posts, recaps, and anything else you’d like to share. I would recommend this for an artist to use their cover art, video clip of a music video or live performance recap, and a professional photo. I wouldn’t recommend to have audio with a video has its own audio. Best thing about this app you can adjust how long you want the visual to play for and adjust the audio from an added song or for the video’s. If you notice on my Instagram [ @NikkiSiixx ] I have a bunch of these. Get some ideas and create your own unique way to present yourself to the world.
 Ringtone MAKER : Nothings more dope then giving you’re fans free stuff. I think this a great marketing method. Create your own free custom ringtone of your single that you’re pushing. Create an image with INSTAQUOTE stating you must follow my instagram and twitter account and share this image on your Instagram account, gets a free ringtone. Think about it; You just got free promotion with that repost for the free ringtone. Once you have them retweet or repost the image you will need an email address to send them the ringtone. Guess what you just earned a fan and someone who can be added to your email newsletter for future updates.
 REPOST : This is a great way to repost an image instead of screen shooting, then crop, then upload, and re-write a caption or try to remember everything its supposed to say. This eliminates that unnecessary stressful process of reposting. REPOST presents a super easy way to share images or videos from Instagram and still giving credit to the original owner of the image. Great way to repost images from fans. Say: when you meet a fan, they take a photo with you, and this way they are able to prove they were able to meet you and able to keep that memory of you. What a better way to please the fan by reposting it on your Instagram account. I feel this will make them a bigger fan since you acknowledge them enough to share that experience on your own social media account.
 SOUNDCLOUD : This can make it easier to share your music to your social media sites and able to communicate with people who like/love your music. I know so many music lovers who use sound cloud as a source in discovering new music from new artists. Key thing to do with is TAG everything that’s relevant to the track you’re posting. Anyone who searches that keyword will be lead to you. So choose you’re words wisely. Also, this can be a new way you can come across producers, rappers, singers, and of course music lovers.
I find these apps to be very helpful when it comes for upcoming artists to present themselves through social media properly. This easy to use apps ranging from being absolutely free to costing the most 2.99. If $2.99 is too much to ask for to invest in yourself, than you must be in the wrong industry. When you’re an upcoming artist you have to put your blood, sweat, and tears into you’re work. Investing in yourself will bring you growth. To buying your own studio equipment or pay hourly to rent out a studio space to record your music. Don’t forget to check out these apps via iTunes and Google Play. Hope these apps help you in gaining a better online presence.
As the great Earl Ptrick McNease tweeted:
There is no excuse not to be heard today as an artist. You have the power at your fingertips.
— Praverb (@PtheWyse) September 10, 2014
A celebration of both the unifying power of music and pursuit of the American dream, Made in America is an all-access backstage pass to the one-of-a-kind festival created by Jay Z, and directed by Academy Award winner Ron Howard. Featuring remarkable performances and backstage interviews with many of today’s biggest stars, Made in America is now available on DVD at Walmart or rent it tonight with iTunes.
CONTEST IS ONLY VIA INSTAGRAM!!
NikkiSiixx is having a giveaway 5 copies of Academy Award Winner Ron Howard’s DVD MADE IN AMERICA, featuring amazing performances by no other than Jay-Z, Gary Clark JR, D’Angelo, Dirty Projectors, The Hives, Mike Snow, Janelle Monae, Odd Future, Rita Ora, Passion Pit, Pearl Jam, RUN D.M.C., SantiGold, Jill Scott, Skrillex, and Kayne West.
ALL YOU HAVE TO DO IS:
Follow @NikkiSiixx on Instagram. Post your favorite #jayz moment or cover art of you’re favorite track via INSTAGRAM. TAG: NikkiSiixx in the photo! HASHTAG: #nikkisiixxgiveaway #ronhoward #jayz #madeinamericadvd #giveaway ends 08/01/14 at Midnight!! DATE RANGE: Jul 22 – Aug 1
GOOD LUCK 🙂