Lately, it’s just getting out of control. Since I am a music blogger I receive a large amount of submissions on a daily basis. This is extremely overwhelming to read and listen to them all. But for some reason sites find it to be much easier to copy and paste these submissions, just to get the post in. This is called plagiarism:
Makes me wonder if they even listen to the content and if they even have their own set of opinions. This isn’t just sites that are unknown, but alarmingly its the major hip-hop sites as well.
The process for an artist to get the content to the masses, is trying to reach these outlets to get exposure from the music fans. Makes sense right? It should. But how would an artist or publicist feel that the site copy and paste (word for word) and didn’t contribute any opinion to the content.
Personally, I’ve been in the position in submitting content for an artist. I was in a hurry and I used what I had written on my site as the description and even provided the link to my article. When it got featured on 15 different sites and it was copy and paste. Word for word, even my personal opinion on the artist was used as if that’s what they felt about the artist.
What I could have done was put these sites on blasts for plagiarizing my work. But what will happen to the artist feature? Knowing how these sites work they could either delete the post entirely or they’ll just reference back to the original post from my site. How would the artist I’m working with feel about his post being removed because of my actions on defending my own words. The artist received Google Alerts and when he reads every feature, he couldn’t believe it was word for word.
This hasn’t happened just to me, I discovered on the Knights of The Turntables #44 discussion I was on via TheKoalition.com. Joe from Joehovasmf.com he brought up in our discussion that one time when he was submitting content for an artist, he wrote a beautiful write up, and noticed every single site he submitted the content was COPY & PASTE. He feels it must be that he’s write up was too good or the site was that lazy enough to not write their own opinion.
I had to research a bit more, and I was able to ask a few questions to @MattWhitlockPM who has been submitting artist content to me over the passed four years.
NIKKISIIXX: When it comes to submitting the artist content to sites, do you see sites copy & paste what you sent?
MATTWHITLOCKPM: Well when I email blast to the generic sites, like 80% copy/paste. But that’s just for blasts. If I’m doing full pr/marketing for the guys I manage, Notoriety – I’m personalizing each email before sending and also asking for original write ups. with those, I usually have great results but thats expected, to me at least. Generic blasts gets generic results. Its more of a booster, you have to have relationships and be personable when running an actual campaign.
NIKKISIIXX: How do you feel about the sites that copy & paste?
MATTWHITLOCKPM: It used to really irritate me because I was a writer myself for many years. I just didn’t get why you would become a “writer” and not want to write, lol. Then I started to realize that it’s the same with any other line of work, some people just want the title. I stopped caring about those sites/people and re-routed that attention to the sites that cared to write actual posts. Those are the ones you want relationships with. The copy/pasters are just for the email blast list. Which is also why email blasts are cheap and marketing packages are expensive – building relationships is expensive.
From what we got from @MattWhitLockPM is that in order to get organic features from blogs you either need to know someone or know someone who knows these people to reach out to these blogs and asked them personally to take the time to actually write their own posts. He has a whopping 80% of sites (by generic email blasts approach) that copy word for word. That is an alarming rate.
I personally think having an overwhelming amount of submissions shouldn’t excuse a site to just go to the copy and paste route. I see it as a lazy route. If you’re going to blog or promote an artist, it should be done with honesty and with your own damn opinion. If I can do authentic write ups I think the other bloggers/writers/journalist should be able to do the same.
What do you think? Leave a comment below or send me a tweet via @NikkiSiixx.