The worlds of blogging and talent discovery have certainly changed with the boom of social media, thus affecting the music industry as we know it. But, rather than complain about the current state of affairs, I’m here to offer some sound advice. It’s time to meet the press. I am Fawn•Nicole, I write for NikkiSiixx.com and I am an artist manager. Currently, I manage three artists, and everything I am about to write about are things that I have already done and they have worked.
Now, we’ve seen a few articles on how to “properly” reach out to online media for press coverage, and they’re jam packed with the political jargon to toot the horn of the blogger. I am writing this article for the artists, and this one is catered to hip-hop artists because helpful articles seldom cater to us. There are a few things that absolutely have to happen when you decide your music is ready to be shared with anyone that isn’t a friend or relative.
High Quality Mix/Mastering: This is simply non-negotiable. You are sending your music to people who listen to music all the time! These people have the potential to share your music with their readers, and your ultimate goal is to gain a fan from what they listen to. Regardless of whether or not the music is good, sound quality is important. The best way to look at it is this, the second you decide to share your music with the world, you’re an aspiring music professional. Your music needs to sound as such.
Be Brief: Trust me, when you’re reaching out for the first time you’ll want to include as much information as possible. It’s only natural. You’re trying to intrigue the blogger with interest so they’ll actually press play then decide to post YOUR music. I learned the hard way. While I learned to be creative within a few paragraphs, once I narrowed down the information to a few sentences, things started to look up. Simply put, you’re one out of a few hundred, if not thousands of aspiring artists bombarding these inboxes on a regular basis. They want to know who you are, where you’re from and what your music is all about. It really is that simple. If the music is dope, they will know when they hear it.
Keep In Mind, This Is A PROFESSIONAL COMMUNICATION: Yes, this is a business transaction. As much as folks wants to abandon this principle (one reason why the genre is a mess), this is a requirement! Use proper grammar. Spellcheck, I mean seriously… most of our machines do this for us today, do it! While slang isn’t banned, do not be profane.
In an attempt to let this sink in, and to answer any questions up to this point, I’ll save the rest for a part two to be published soon.
Tweet me, @FawnNicole with your questions, and use the #NothingButTheTruth hashtag.